Monday, November 23, 2009
My Mum is a bit clever. By day, she works fulltime as a creative director in an ad agency here in Melbourne... and in her freetime, she is constantly dreaming up endless fabulous creative ideas - I can't keep up with her energy and motivation... she's truly an amazing Mum!
Mum's latest project is particularly fabulous - the BYO Coffee Cup is a collaboration with her great friends Ren and Saskia. Between them they've started a fantastic little creative enterprise called HookTurn Industries - and the BYO Coffee Cup is their first product! They designed this smart silicone coffee cup to look just like a paper coffee cup - except it's reusable! The silicone keeps your coffee nice and hot, but is cool to touch. And of course it fits neatly under the coffee machine dripper just like a regular take-away cup.
I'm sure you guys have all heard the horrifying stats about how much waste is created each year from un-recyclable paper and polystyrene takeaway coffee cups... the BYO Coffee Cup is a super stylish way to make a simple change in your everyday life, which can have a really positive impact on our environment.
The BYO Coffee Cup retails for AU$10.95. It's available online here.... now wouldn't it make the best stocking filler, kris-kringle, or present for your boss / Dad / kid's schoolteachers? Yes. You know it would :)
ps) HookTurn are looking for stockists! So if you have a cafe / shop / online store and think the BYO Coffee Cup would be a good fit... please get in touch! They would love to hear from you!
BYO Coffee Cups are currently available in black, white and coffee colours, with either black or white lids (in an configuration you want).