Thursday, August 20, 2009

Raw-Edges Design Studio

Stack shelving system - Raw-Edges Design Studio / Established & Sons

Tailored Stools reverse the usual upholstery process... rather than skinning a foam shape as with conventional furniture-making, the resulting 3-dimensional shape here is informed by the initial 2-dimensional fabric pattern.

I am quite in love with the kooky work of UK-based, Israel-born design duo Yael Mer and Shay Alkalay, otherwise known as Raw-Edges Design Studio.

Their best known design is probably the 'Stack' drawer/shelving system, picked up by the UK's prestigious Established & Sons after spotting Shay's prototype at the Royal College of Art graduate exhibition in 2006. It's now one of Established & Sons most popular and recognisable designs, and has won numerous design awards. It's place as a contemporary classic has also been confirmed by it's inclusion in MOMA'S permanent design collection.

Since graduating in 2006, this dynamic pair have received several respected design awards including The British Council Talented Award, an iF Gold Award, a Dutch Design award, Wallpaper* Design Award 2009 and the Elle Decoration International Design Award for best furniture of 08/09. They were also recently awarded the Designer of the Future award for 2009 at Design Miami/Basel. Phew!

Not bad for the 33 yr-old pair who launched their design studio only 2 years ago in July 2007! Jeepers. It's enough to make you feel positivity unproductive.

LOVE this packaging design for milk cartons, in which the amount of fat in the milk is distinguished by form rather than colour! The folds in the back of the package function as a handle for pouring, whilst the 2 folds in front function as the spout. Beautiful, efficient, clever, simple design.

Look how much fun it is working at Raw-Edges Design Studio!

1 comment:

  1. I love the stacking shelves. Nice way to add color and organization.
    The milk carton packaging is really nicely done.