Tuesday, August 26, 2008

Fat AMAZING website

'Fatland' navigation page

Animated sequence depicting the GPO exterior in Melbourne's CBD (love the rain and lightening!)

interior - Fat GPO (Melbourne CBD)

interior - Fat GPO (Melbourne CBD)

Been researching some Melbourne shops for a Brunswick st shopping guide this week... which means many hours spent on Google Maps, Google street views (awesome!), the whitepages online etc...

In doing my research I visited the Fat website for the first time.

Oh. My. God.

WOW! It is INCREDIBLE. I think it is the best website I have EVER SEEN. Seriously.

It is SO well designed, so full of interesting detail, so beautifully put together... with a sense of humour but a killer sense of style too. It was designed by a web/graphic design company called Tundra based in the incredible Curtin House (OF COURSE).

For non-Melbourniuns, Fat is a super-cool fashion boutique here in Melbourne, originally set up 10 years ago (yes, can you believe it?) to showcase local independent fashion design.... these days its still rocking… though their style is a little more refined and a little less grungy now I guess...

Fat stocks a great range of Australian brands including local favourites Lover, Claude Maus, Princess Tina, Ksubi, as well as many others... not to mention a kooky collection of funky unexpected nik naks. All 4 Melbourne stores also have a fantastic interior fit-out - an eclectic, retro feel, complemented by a red/white/green/black chequerboard(?) vinyl floor, retro-style timber screening, hand-blown glass pendant lamps and custom ceiling graphics by Melbourne artists Pandarosa!

On the amazing WEBSITE you can check out the interior of each store in 360 degrees, and click on the products on each shelf/rack to learn more about the brand. A-w-e-s-o-m-e.

Have I adequately described my enthusiasm?

interior - Fat Fitzroy

Animation - Fat Fitzroy exterior

Fat Forest


  1. awesome awesome awesome... have ben a big fan of Fat, despite its ability to remind me that i am in fact a student with champagne tastes on a beer budget. The site is truly genius and heaps of fun to navigate.

  2. Yes it's great isn't it? I was so impressed!

    Fat really have such a great design aesthetic across the board - all the interior fit-outs etc are fantastic also... kooky and fun but super slick too.. they sure know what they're doing!

    Thanks so much for your comment! :)