Monday, August 31, 2009

Tourism Victoria Daylesford TVC

Speaking of rural creativity and general gorgeousness... how incredible is the new ad campaign for Daylesford in Victoria? I am so impressed!

Great work by the agency and production company (stunning art direction!), and wow, what a brave move for the client! Pats on the back all round. Love it.


TVC for Tourism Victoria / Daylesford. Music by Melbourne singer / songwriter Paris Wells.

More of this, please, advertisers! If only the retail sector would catch on.

Posted by Lucy at 1:00 PM

13 comments:

  1. AllisonAugust 31, 2009 at 2:03 PM

    Wow! This is lovely ... and I'll say a brave move from the client. So good to see something a little left of centre, I hope it is successful for them.

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  2. KirstyAugust 31, 2009 at 2:57 PM

    Absolutely amazing!

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  3. MissKAugust 31, 2009 at 3:37 PM

    I like the ad and I've never been to Daylesford but don't feel it showed enough of the beauty of the area.

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  4. JaneAugust 31, 2009 at 5:27 PM

    Hello, just wanted to add that the music is by Paris Welles AND Brunswick Women's Choir :)

    Love your blog, keep up the great work! Jane

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  5. LaraAugust 31, 2009 at 9:46 PM

    Awesome production, I love Daylesford. But... religious undertones much??

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  6. LucyAugust 31, 2009 at 9:49 PM

    Hey hey... thanks for your comments ladies!!

    Yes Lara I thought it seemed a bit 'Amish' after the first viewing... but then I figured it was mainly just the music...?

    Anyway very pretty nonetheless! x

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  7. MyriamAugust 31, 2009 at 9:52 PM

    I agree, it was love at first sight with this TVC, and I just love the music! Now all I want to do is book a romantic weekend with boyfriend and indulge at the revamped Hepburn Spa ; - )

    http://www.hepburnspa.com.au/hepburn_spa_australia.html

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  8. WDFSeptember 1, 2009 at 4:59 AM

    A great commecial but er 90 seconds??not a lot of airtime - but as the creative dept used to say its that good it only needs one airing!

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  9. meltishSeptember 1, 2009 at 10:45 AM

    The ad looks really pretty & definitely got my attention on TV, but I was really confused by it. Maybe it's because I dont know what Daylesford is about. It seems more about Isabel?

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  10. CamillaSeptember 1, 2009 at 11:49 AM

    Gorgeous eye candy ad! - I want to go to a party where the driveway is lit with kooky lamps! just beautiful!

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  11. alison richardsSeptember 1, 2009 at 3:32 PM

    I saw this ad on TV the other night and loved it. It's beautiful. Actually, all of the tourism Vic ads are nice - the ball of string for melbourne, the yarra "run rabbit run" ad. Good work Victorian creative brains :)

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  12. UnknownSeptember 4, 2009 at 11:47 AM

    I think it's great that it's encouraging tourism to undoubtedly gorgeous rural locales.. but, um the concept isn't very original! Inspired very heavily by Coen Bros "Oh,Brother Where Art Thou?" I guess it's not the first time that's happened, though..

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  13. 474 DesignNovember 12, 2009 at 9:49 AM

    I still love this even after seeing it dozens of times.

    Bravo!

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