Southern Highlander Tamara Maynes' beautiful work for her Six Week Boutique is featured in the first issueRebecca Wolkenstein is one particularly efficient multi-tasker. You might remember I profiled Rebecca's creative agency here a while ago... and then of course there's her ingenious creative house-swapping website Caravan, which has grown in leaps and bounds since it launched only a few short month ago! (Caravan also generously sponsors The Design Files - please share the love and pop over to check out all the incredible homes that have been listed in the last couple of months!)
ANYWAY Ms Wolkenstein's latest stellar side-project, in collaboration with likeminded Southern Highlands-based creatives Sarah King and Sara Silm, is SoHi magazine. It's a beautiful, visually rich, yet supremely understated quarterly publication which documents the creative people, places and seasonal happenings in NSW's Southern Highlands, where Wolkenstein lives with her husband and 2 kids. Fashion, architecture, food, craft and the seasonal garden will be beautifully captured and covered in each issue.
All SoHi's editorial decisions come back to three core values - inclusive, SLOW and community. Of course, there is also always a link to the Highlands region. The project is funded by advertisers, however the editors are very selective, mainly relying on relevant tourism and retail advertisers - such as Plane Tree Farm and Bemboka Blankets. Rebecca and co. made a decision early on that they would not take advertisers in real estate, motoring or anything environmentally unfriendly - and they give 10% discounts to anyone with mindful business practices! .... in other words - no loud, ugly classified or endless real estate pages! This uncompromising commitment makes for a truly inspiring, beautifully edited read.
The magazine is printed in a limited edition of 2000, however all content from the mag can also be read online at sohimagazine.com.au. Don't miss it!
Wow, I've talked to Rebecca on Twitter before, she's one of these super-talented, amazing women who keep me constantly in awe... In normal circumstances I'd be borderline jealous and feeling really "ordinary", but she's forgotten for putting together such a beautiful magazine ; - )
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