Thursday, April 29, 2010

Melbourne International Jazz Festival - Design by 21-19

The identity / website / print design for the Melbourne International Jazz Festival is a bit fancy isn't it?

Lovely work by local firm 21-19. Designer Ryan Guppy says the identity was a play on the festival theme: stepping out of time and into space '...where notes and stave live freely, mutually dependant upon one another but at the same time masters of their own direction.'




Guppy says a large motivation for this year's identity was also to position the festival with a contemporary voice. Mission accomplished! In keeping with this brief, 21-19 have also collaborated with the festival to conceive The Places in Between - a unique immersive light and sound installation located at the Amphitheatre of Federation Square, and featuring the music of Chris Abrahams. The installation will awaken on opening night and will run every half hour from 6.00pm until midnight for the week of the festival.

The festival starts this Saturday May 1st, and apparently brings together 400 artists in over 95 events in just one week!

Melbourne International Jazz Festival
May 1st - May 8th 2010

Tickets and info
here.

3 comments:

  1. Very slick Lucy! All recovered from Milan? xx
    Miriam aka @qualitylmiriam

    ReplyDelete
  2. very aesthetic design work!

    http://anmarkdesign.blogspot.com/

    ReplyDelete
  3. The installation at Fed Square is incredible - we watched it 3 times!!!

    ReplyDelete