InterfaceFLOR press campaign

Here's an interesting little behind the scenes video for the current InterfaceFLOR press ad campaign...

The shot was created using actual carpet tile product from the InterfaceFLOR range. I actually find the video more engaging than the resulting photo - probably because it shows just how much of the shot was physically staged, rather than photoshopped...

Very similar to the beautiful work of German photographer Jan von Holleben. (Familar? Perhaps because they use some of Von Holleben's photos for Melbourne's Rooftop Cinema press/web promo stuff).

Photos from the Dream of Flying series by Jan von Holleben